Point of Sale

From a consumer standpoint, point-of-sale (POS) materials will help set your spirits product apart in a crowded marketplace and are oftentimes the final push customers need to make their purchase decisions. An added bonus: Retailers routinely give priority placement to wine and spirits that visibly boast their awards.


The Competition has teamed up with the specialty printer First in Print to provide discounted pricing on bottle neckers, shelf talkers, and other printed POS materials for all Competition winners. You can provide your own designs, use First in Print’s design services to develop unique POS items, or choose pre-designed NYWSC products that are ready to print with your product’s name and information about your award.

View First in Print’s extensive product line for design ideas, and additional marketing inspiration, and to take advantage of your winner discount.